A website built for its members
The website focuses on clear communication and navigation. The website design began with establishing sitemaps, information architecture and low-fidelity wireframes. We then moved on to rapidly designing high-fidelity prototypes and testing with stakeholders. Once we had exhausted our testing, I finalized the design in Figma and then proceeded to work collaboratively with the development team to build the website in Webflow.
A core strategy for the website was to take a relatively complex collection of information and reduce it to its simplest form. I quickly identified in the discovery phase that our target audience was often unfamiliar with the technology and that we needed to shape our engagement around this.
Establishing an intuitive user experience for members allows our key stakeholders to quickly understand our technology and find the resources they need.
Putting it all together
Once the branding, messaging, website, and templates were in place, it was clear that we needed to bridge the gap between the internal and external stakeholders engaging with the new systems; this is where service design came in. After running extensive discovery sessions, stakeholder interviews, and reviews of the existing processes, we had established a clear picture of the areas that needed attention.
The service design phase included the initial discovery, further research, mapping out service blueprints and prototyping with stakeholders. Finally, a new service blueprint was in place. After stakeholder training we commenced implementation across the organisation.
Through technology, software and automation, we were able to streamline processes. By improving existing communication strategies internally and optimising collaboration, we eliminated double handling of tasks and improved engagement internally and externally.
