A website built for its clients
The website is designed with the user's needs in mind, making it easy for them to explore and find the courses they're interested in. I started by planning how the website would be organized, creating clear maps, and structuring the information accordingly. From there, I quickly moved on to creating Lo-Fi designs that allowed me to test and gather feedback from the users. Once the stakeholders were satisfied with the designs, I finalized the Figma files. After that, I worked closely with the stakeholders to bring the website to life using Webflow.
A core strategy for the website was to take a relatively complex collection of information and reduce it to its simplest form. I quickly identified in the discovery phase that our target audience was often unfamiliar with the technology and that we needed to shape our engagement around this.
Establishing an intuitive user experience for members allows our key stakeholders to quickly understand our technology and find the resources they need.
Putting it all together
Once the branding, messaging, website, and templates were in place, it was clear that we needed to bridge the gap between the internal and external stakeholders engaging with the new systems; this is where service design came in. After running extensive discovery sessions, stakeholder interviews, and reviews of the existing processes, we had established a clear picture of the areas that needed attention.
The service design phase included the initial discovery, further research, mapping out service blueprints and prototyping with stakeholders. Finally, a new service blueprint was in place. After stakeholder training we commenced implementation across the organisation.
Through technology, software and automation, we were able to streamline processes. By improving existing communication strategies internally and optimising collaboration, we eliminated double handling of tasks and improved engagement internally and externally.
Credits
Thank you to the team at Encounter, especially Neela and Rasmus for the collaboration and cooperation that has enabled this work.
Collaborators
Encounter Marketing Team
Fonts
Gotham Font Family
Inter Font Family
Technology
Adobe Creative Suite
Figma & Figjam
Notion
Webflow
Miro
