How it started
The idea originated from a conversation with my coach talking about the current landscape of fitness coaching, it has become ordinary for coaches to rely on multiple applications and software to deliver their services.
While customization is highly valued, the introduction of all-in-one platforms in recent years aimed to consolidate these tools comes with a drawback.
Many coaches have been reluctant to switch due to the potential loss of customization, opting instead to stick with methods that allow them to personalize their materials. This choice enables them to uphold their individual brand identity and avoid becoming just “another” coach using a generic platform.
Current check In system
Applications and software used
Customization vs All-in-one
The branding maintains elements of their existing identity refreshed into a modern interpretation that reflects their refreshed identity; bright, engaging and contemporary. The clarity in the messaging was vital, leading to a paired-back design that focused on recognition rather than complexity.
